Frame TV at Samsung showroom.

I am currently working with the new design of the Samsung showroom at their Head offices in Kista, Sweden.

After the success of the Serif, a retro-inspired TV dreamed up in collaboration with the Bouroullec brothers, Samsung is back with a new alliance with industrial designer Yves Behar for The Frame.

The Frame can be wall-mounted and framed with different materials so that it blends into the home decor.The result returns to the idea of televisions being made to look like pictures hung on walls. 

The Frame is a smart television that is designed to "disappear in the décor". It sits flat against the wall and displays artworks when not in use – turning completely off only when nobody is in the room to appreciate them.