Photoshoot for Samsung Social media campaign Cheil Nordic Stockholm 2017
All Tomorrow's Parties
Stand for ATP Atelier Retail design Elena Ramírez & David Ballester Revolver Fashion Fair Copenhagen 2016
The stand has been designed specially for their space at Revolver Fashion Fair in Copenhagen. The intention was to reflect All Tomorrow's Parties Atelier philosophy, bringing together craftmanship with a Scandinavian sense of contemporary design, elaborating every single element by hand (including handmade leather trays and frames) for the composition of the whole display.
The environment, inspired by geometric cubical shapes, as well as the color palette of American painter Agnes Martin, creating a composition of elements that are specially meant for the best display of the accessories.
The purpose for the stand was to be able to create an adaptable piece that could fit different events and their own physical showroom in Södermalm.
Furniture design and production Elena Ramírez & David Ballester Private client September 2016
This handmade furniture piece was designed for a big record collector living in a tiny apartment in Stockholm. As the records started accumulating it didn’t take long before the problem of storage came into play.
More than a simple record storage, we decided to create this vinyl-specific furniture piece, aesthetically pleasing so it can serve as an anchor for an entire room. Hand-crafted with finish in plywood, the furniture is designed specifically to support the weight of a large record collection, each module holding up to 95 LPs or Singles.
Nothing Can Go Wrng
Pattern is the new Black.
Stand design and construction. Elena Ramírez & David Ballester FORMEX August 2015
During the last edition of FORMEX I was invited to design the new stand for the young designers Nothing Can Go Wrng. For the call-to-action the young designers duo decided it would be interesting to divide their 150+ ready-made prints into six different categories and made people come over and choose the one they wanted.
The message was intended to be loud and clear and attract the kind of clients that are relevant to their business, and that’s what the stand was about:
Amendment 1: Don’t be confusing. the purpose is to create something that screamed out pattern without product.
Amendment 2: Create impact. If there's not product, there's a need to have a call-to-action that made people stop and react. And that’s how we came up with…
Pattern is the new black, because it’s all around us and it can always reflect a bit of your very own personality: are you floral? maybe ethnic? or do you prefer textures and geometries? It is a universal truth that everyone has a favourite type of pattern!
When the concept was clear– Pattern is the new black– We came up with the idea of doing a “market” inspired stand, a nifty piece of furniture that could make it all look great together.
The stand is simple. The aim was to build a nice surface to exhibit all the pattern samples and where they could easily switch designs acting aswell as a little showcase. Dinamic, and very functional.
Magazine Interior and Furniture Design Sara Garanty & Elena Ramírez Stockholm 2015
As one of my first projects within editorial design for the lifestyle magazine Family Living, I worked with Sara Garanty in two set-photographs. The magazine was requesting inspiration from storage for kids. We dig in and worked with this concept to re-create an unique setup and solve the requested premises finding new furnitures, wallpapers, textures and special objects that could help us to evoque a whole cozy feeling.
It's fun to work with details, that's what keeps me motivated, to collect all this small pieces and combine them all together to gather a setting that is functional and fun for the kids.
For the latest issue, March 2015 we developed three more settings (pictures 5,6,7) that are inspired in the 2015 trends, such as Flowers on Pedestals (5), Holographic Surfaces (Shimmer Shammer) (6) and Marine Naive (7)
Exhibition Interior & Graphic Design María Ramírez & Elena Ramírez Stockholm Design Week 2015
During last Stockholm Furniture Fair I was invited to be part of the collective exhibition Colour Emotions held by the stylists Sara Garanty and Åsa Lagerwall in the central restaurant Nosh and Chow in Stockholm.
I worked with them elaborating first the graphic image of the event, and then I collaborated once again with the pattern designer María Ramírez in the creation of one of the rooms of this beginning of the century apartment working with a range of soft magenta tones.
This colours (and what we interpreted out of their meaning according to the Tibetan Sanskrit mantra ‘om mani padme hum’) resulted as a collection of patterns that were inspired by white (generosity and wisdom) and red (renunciation and possessiveness) Opposites that for us worked perfectly.
In the Sanskrit that motivated every artist in the exhibition, each syllable represent a feeling and in turn, each feeling represent a color, it is though mastering all the feelings that one can achieve total freedom, and that was what we collectively were looking to archieve. It was this specific colors/feelings that gave birth to a collection of wallpapers that were produced by the swedish company Boråstapeter.
Taking advantage of the occasion we also created a collection of still-lifes with the colourful jewelry pieces of Pucalpa Studio, also guests at the Stockholm Furniture Fair. This still-lifes acquired the same theme and allowed us to work with them as three dimensional patterns, merging textures and different materials such as marble glass or natural pigment.
For more pictures or info you can visit Colour Emotions in Instagram.
Showroom Interior and Furniture Design Sara Garanty & Elena Ramírez Stockholm 2015
For the occasion of every year's Stockholm Furniture Fair, the showroom Etage 1, which is located at the Stockholm Design District, invites a guest interior designer to re-develop the interior of their showroom with the new products of the companies they represent. Companies such as Bogesunds, Mitab, Luxaflex, Desyt, Aspeqt, or Morgana among others are part of this space which mainly works with big architectural firms.
During the time I've been assisting this year's guest, the interior stylist Sara Garanty, we worked together in the new design of the concept based in the use of color combinations. During the development I designed several elements, such as the color schemes for the new atmospheres, displays for products, the textil design (including the patterns for Bogesunds, and new carpets for Desyt) and different furnitures that now are part of the showroom.
Konstfack Degree Exhibition 2014 MA InSpace
For my master thesis I explored visual interpretations of music translation by the analysis of particular musical pieces.This experimentations have helped me seeking new ways to translate the story behind a song to create connection, insight, narrative and beauty between the music and the design of a space.
In "Feel flows" I create a visual aesthetic perception as the outcome of the process composed of intuitively interlinked sense perceptions of my understanding of the story behind the lyrics of the song that gives name to the project, Feel flows.
Considering light as the main material and medium, the installation engage the audience in an aural and visual passage. This self-exploratory catwalk is fitted by a series of textile divisions placed in a rhythmic order in order to provoke a sense of exploration. As one travel through these plains is triggered by the lighting, sound and reflection changing in intensity through the ambient. This direct interaction with the visitor cause an inmediate awareness of the visual and aural environment, therefore tuning the person into this particular space.
Sustainable design Tutor Lars Pettersson Konstfack 2013
For this course we had to reinterpret a piece of furniture that was special for us, a memory, and then turn it into something new applying sustainable principles. When we were asked to built this new interpretation of a piece that had an emotional value, this gigantic wardrobe that was hiding under key the big collection of cartoon movies and the record collection of my father came to my mind. It was like a treasure chest: unbreakable, dark, massive... but inside it there was all this music and images that I relate with my very first memories and feelings.
I find very interesting how do we relate to a physical object our feelings, maybe depending of the apparent role that they play in our lives, in my case it was containing all this material that meant much for me.
I transformed this heavy furniture into a lighter one, building it not only as a container but also as an object that could be used as as piece of furniture.The golden brass interior was an interpretation of this "treasure" and the use of economical materials such as plywood panels helped me to remark the idea of contrast.
Embroidery with Ädellab
Still life revisited Professors Karen Pontoppidan & David Clarke Konstfack 2013
During this course with Ädellab we explored the different purposes of tableware within our culture and investigated table objects and their potential for creating artistic statements.
A Conversation piece comes to refer objects that are perceived to be interesting enough to spark conversation about them around the table. They provide a stimulus for prop-based conversation openers.
I designed a graphic representation of our alphabet with the collaboration of María Ramírez. Then I embroidered hidden messages in a collection of 5 crafted tablecloths. I display this new alphabet in a series of cards that are given to the people at the table creating my own conversation piece.
Space, Object & Human Being TAF arkitektkontor & Jan Garnert Konstfack 2014
To learn about the relation of space, object and the human being using scale and light to affect a person’s spatial awareness was the purpose of this course. This space was generated by the interpretation of the lyrics of the song In my room, written from the perspective of the composer, who feels safe and comfortable only in this special space.
The pavilion is divided in three big spaces that surround the main core, The performer's room:
The casing. A concrete layer that surrounds the pavilion. It's facade contains a number of voids that form the windows that let the natural light incide to the interior, influencing the other two volumes which are within it.
The In-between glass box. A glass box as second layer, it's gradation of colour and light play with the perception of the space of the spectator.
The performer's room. Is a 3 square meters room where the musician plays but cannot be seen, as it's made out of one-way mirror. It's conceived as a safe place where you don't have to face the crowd but still can strongly comunicate to the exterior by sound and music. It's a shelter for the musician that will be influenced with everything he/she can perceive from the exterior without being seen.
In Depth studies Konstfack 2013
Last year I started to work with the idea of the three dimensional translations when my sister proposed me to collaborate in our first project together.
She created a series of screen prints inspired in kidney shapes that reference this typology from the 60’s that inspired her so much as a pattern designer, elaborating a composition of oval shapes combining soft green and yellow tones.
I translated some of her pattern designs onto a tangible material, wood, precisely Ash. A family of four nesting tables with the same shape of the kidneys she previously illustrated, stained on the same colors with natural pigment and tung oil that allowed the natural texture of the ash to be perceived.
Design industri with Blå Station Tutors Matti Klenell and Lars Pettersson Konstfack 1012
For this course I worked with the furniture company Blå Station. The brief was to create products inspired by the company and it's identity. My idea was to revisit the past to understand the present of Blå Station and how it works nowadays.
The rocking chair Blå is inspired by the vintage modernist play furniture designs The Joker series, which Börge Lindau (founder of the company) designed for daycares and libraries in the mid-60's. This tackable playful furniture for kids was elaborated with friendly materials as molded plywood and easy assembly, the key to follow for the design of the new product.
The idea of shelter and movement from the original pieces referenced the shape of a baby cradle and this was translated to a rocking chair made of 2cm Birch plywood. The curved backseat piece embraces all the layers together and the puzzled structure makes all the pieces come together without joints, with an insertion. The scale of the chair is designed in due to the public areas, to create one room inside another with a soothing sensation to increase confort in public waiting areas.
E.T.S.A.M, Madrid 2012
The distribution of the library is simple: a circular movement and a central courtyard that provides light to the whole interior, penetrating and surrounding the gallery of natural light.
The pavilion stands with pillars and concrete floors that enhance their relationship with the land. To protect from sun and rain, the pavilion lifts a thin cover that flies 2.30m on all edges. To adapt that space, a glass box of 14.40m long by 3.15m high has glazed, containing the pillars inside accentuating the transparecy. Inside this glass box, we can find the courtyard. The nature comes inside the building and allows light and sun being a part of it.
The furniture are contemporary classical pieces, arranged at strategic points such as reading areas, keeping it simple and efficient.
The basement project Interior design & furnishing project Spain, 2011
This specific project was developed for a client who wanted to unleash the imagination and combine modern and contemporary pieces of furniture. These pieces were distributed carefully to create different environments within the same space.The furniture will make the distinction between the different areas of the room separating atmospheres.
The rest area is furnished with pieces that worked exclusively with Right design Agency: B-LINE and Yamagiwa. This space is more casual, like the dining area, very colorful and with showy pieces, while the lounge area is relaxed, using softer tones and sober furniture.
In terms of finishes and details, specific areas of the room are paneled in dark oak, and mirrors were placed to give breadth in other parts. The entire project was carefully designed to create an harmonious ensemble between interior design and decoration.
Louvre Café Lounge
Elena Ramírez & Fernando Sanchez Spain 2010
For this project we proposed a design for a café&bar, dividing the space in relation to the uses that can be given throughout the day. The small details in a big space like this are transmitted by frenchified details required by the client, combined with a modern and functional touch.
The central bar and cocktail area serve and determine the space available. The Central bar plays a major role, it is located in a strategic point serving most of the space equipped with a large storage. It's perimeter and changes the hue by a system of LED backlight. In contrast, at the Cocktail area, materials such as wood add warmth. It has a touch of french style through the use of chandeliers, and carved moldings at furniture, always combined with a modern twist.
A multifunctional space was required, so it was divided in several zones. The coffee and snack area is located next to the entrance (1). The main area and disco by night, it settled at the center of the space (2). Brunch and coffee space (3) is located next to the lounge-cocktail bar (4) that has it's own storage (6). Access to restrooms (7) and terrace (9), and the large bar (8) which serves to the main and principal part of the place. We can access to the second floor (9), where we have a reserved area (10) and Dj booth (11).
Bachelor Thesis Tutor Yolanda Cónsul
With the arrival of the new century, this area of the city and this building, Matadero, are undergoing a remarkable architectural transformation. We understand this public building as a place of relationship, where part of the market hall will accommodate various cultural and social events. The proposal is meant as an interface between the district, the city and the river, proposing a multi-market share on the top floor and a garden next to this hall.
The new design respects the actual status of the existing Hall 9, considering light as a fundamental element for the market configuration, projecting a inner light through a perimetral glass membrane. The market area is conceived as a sequence of small individual places, modulated by the structural frame of the pillars.
The new membrane of light talks to the existing structure naturally. The glass skin extends itself varying degrees of transparency (silk panels) creating a world of shadows where the light determines the space and form. At night the reflection becomes a landmark of the city returning a projected light.
Vitra Summer Workshop Luis Úrculo Boisbuchet, France 2012
Camouflage is a method of concealment that allows an otherwise visible animal, military vehicle or other object to remain unnoticed by blending with the enviroment. It can be achieved in different ways, Cripsis- ‐being hidden, the apparent oposites in Mimesis- ‐being seen, but resembling something else, and Dazzle that found military application in the 20th Century by disrupting the visualization of the shape & size of the object.
During a week we worked using the natural space that the Domaine de Boisbuchet offers as a working field were we applied this concepts into working models, experiments and visual battle fields.